During the preliminary rounds at the partner universities (conducted by lecturers of Stuttgart Media University) the students work in teams developing business ideas based on design thinking methods.
According to the author and „founder of modern management“ Peter Drucker (1909-2005), demographic change is a significant source of innovation. The participants of the EBMC 2017 will define problems related to changes in population, age structure, education or income within the European Union. The solutions to the problems should be mainly based on digitalization (Internet of Things, Apps, Blended Learning, E-Readers, …).
The teams are free to choose what demography related problem they want to tackle, they are also free to choose what digital technology they want to apply.