During the preliminary rounds at the partner universities (conducted by lecturers of Stuttgart Media University) the student teams develop basic business ideas using creativity techniques and design thinking methods.
According to the author and „founder of modern management“ Peter Drucker (1909-2005), changes in perception, meaning, and mood are a significant source of innovation. Innovative opportunities arise when general assumptions, attitudes and beliefs change.
The participants of the EBMC 2019 Prelims will define problems related to social issues, (multi)cultural and natural heritage in their home towns.
The teams are free to choose what social, cultural or environmental problem they want to tackle; they are also free to choose what service, initiative or product they want to establish in order to solve this problem.